CITATION

Donaldson, Michael. Fearless Negotiating: The Wish, Want, Walk Method to Reaching Solutions That Work. US: McGraw-Hill, 2007.

Fearless Negotiating: The Wish, Want, Walk Method to Reaching Solutions That Work

Published:  March 2007

eISBN: 9780071509459 0071509453 | ISBN: 9780071487795

Book description:

Never fear another negotiation!

Powerhouse entertainment lawyer and negotiating guru Michael Donaldson has distilled a lifetime of negotiating success into a simple, straightforward plan to get you what you want, when you want it-without the angst.

If you've ever been uncertain before a negotiation, felt beaten up after, or thought you could have and should have negotiated better, Fearless Negotiating shows you, step by step, how to erase your fears and preconceptions and tap into the master negotiator that lives within you. This short and compelling guide is an essential companion to achieving more rewarding, meaningful, and mutually satisfying business and personal relationships and outcomes.

Donaldson introduces his remarkably effective Wish-Want-Walk Method, which has been successfully presented in seminars around the world:

  • WISH-set a goal for the negotiation

  • WANT-know where the market is most likely to push the results

  • WALK-draw the line that you will not cross

“Wish, Want, Walk” will be your guide, telling you when to start the bidding, when to quit while you're ahead, and when to cut your losses. Establishing these three points beforehand will make you more comfortable at the negotiating table, reduce your stress, and even help you predict the likely outcome.

Donaldson also shows you how to make the most of your time between creating your Wish-Want-Walk plan and when you go into the negotiating session. He helps you get in touch with your inner, natural-born negotiator, making it easier to make opening offers, bargain with confidence, and seal the deal you want.

Triumph in every transaction, at work, at home, and everywhere else-with

Fearless Negotiating

“Never negotiate alone! Get this book to make sure Michael Donaldson is at your side every time.”-Keith Ferrazzi, bestselling author of Never Eat Alone And Other Secrets To Success, One Relationship At A Time

“After all I have learned from Warren Buffett, Fearless Negotiating is a must read for everyone who wants to improve their confidence in business and life negotiations. The only W missing in Wish, Want, Walk is Wonderful!”-Mary Buffett, bestselling author of Buffettology, and the newly released The Tao of Warren Buffett

“By following Donaldson's three-step strategy, readers will have the confidence they need to succeed in any negotiation.” -Tom Ortenberg, President, Lionsgate Films

“For everyone who needs to learn how to get what they want with dignity and honor.”-Harvey B. Mackay, author of Swim With Sharks: Without Being Eaten Alive

“We are negotiating each and every day in business and life. Fearless Negotiating's Wish- Want-Walk method is a highly effective approach for reaching favorable resolutions through understanding your goals and those of your adversary.”-Tom James, CEO and Chairman, Raymond James Financial, Inc.

“For any endeavor, business or otherwise, that depends on quality contracts, the potential return on investment of Michael Donaldson's “Wish, Want, Walk” negotiation method is virutally infinite.”-Bob Uhler, President and CEO, MWH Global, Inc.

Michael C. Donaldson is an ex-Marine and competitive gymnast whose entertainment law practice has led him to write about and teach negotiating skills around the world. He has been co-chair of the Entertainment Section of the Beverly Hills Bar Association and is listed on Who's Who in American Law. He serves as General Counsel to several non-profit theater and film organizations, including Film Independent.