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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
CITATION
Schaefer, Mark
.
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
.
US
: McGraw-Hill, 2012.
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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Authors:
Mark Schaefer
Published:
February 2012
eISBN:
9780071791106 0071791108
|
ISBN:
9780071791090
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Book Description
Table of Contents
Contents
Foreword
Introduction
Part 1 The Roots of Influence
Chapter 1 The Rise of the Citizen Influencer
Chapter 2 Igniting Epidemics
Chapter 3 The New Rules of Online Influence
Chapter 4 Social Proof and Reciprocity
Chapter 5 Content: The Seventh Weapon
Chapter 6 Personal Influence: The Marketer’s Holy Grail
Part 2 Klout and the Social Scoring Revolution
Chapter 7 Klout and the Evolution of Influence Marketing
Chapter 8 Controversy and Turmoil
Chapter 9 The Business Benefits of Social Influence
Chapter 10 How to Increase Your Klout Score
Chapter 11 The Future of Social Scoring
Chapter 12 Social Influence: A Personal View
Appendixes
References and Resources
Acknowledgments
Index
