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CITATION

Safko, Lon. The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing. US: McGraw-Hill, 2012.

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

Authors: Lon Safko

Published:  September 2012

eISBN: 9780071801140 0071801146 | ISBN: 9780071801133
Open eBook
  • Foreword
  • Introduction
  • Acknowledgments
  • P A R T 1 Fusion Media Marketing
  • 1 It’s Not About the Tools, It’s All About Strategy
  • 2 The Evolution of Marketing: How We Got Here
  • 3 Traditional Marketing Imaged: Everything at a Glance
  • 4 Interconnection: Traditional Media Revelation
  • 5 Social Media and Digital Marketing:Word of Mouth . . . at the Speed of Light
  • 6 Digital Marketing Interconnection: A Digital Synergy
  • 7 Traditional and Digital Integration: “Fusion Marketing”
  • 8 What’s Working: Traditional Media Cost of Customer Acquisition
  • 9 Revealing the Trinity of Social Media: The Big Three
  • 10 Fusion Media Marketing: The Best of Both Worlds
  • 11 Strategy: Tactics, Tools, and Objectives—the Perfect Balance
  • 12 Take It to the Limit: “Going Fractal”
  • 13 Moving from 2D to 3D: Exponential Opportunities
  • P A R T 2 Critical Concepts
  • 14 The Five Steps to Fusion Marketing Success
  • 15 Conversion Strategy First: Tactics, Tools, and Microstrategies
  • 16 The Psychology Behind the Technology: We’re All Drug Pushers
  • 17 Understanding the Sales Funnel: Just Being There
  • 18 Filling the Void: From One Come Many
  • Conclusion
  • Index